Being awarded GolfMark accreditation can deliver real value to your club’s present and future business.  As a single, national standard, GolfMark provides clubs with structure and direction in order to have a positive impact on four key areas of business.

Once awarded GolfMark the benefits the club will receive includes, branding leading to enhanced credibility and awareness, Professional support allowing for continuous business improvement,  access to training opportunities for your club staff and volunteers ultimately leading to more members at your golf club.

GolfMark branding = enhanced credibility

Upon award England Golf will supply you with a GolfMark branding package including:

  • A GolfMark plaque & certificate
  • GolfMark & England Golf logos
  • Web banners

GolfMark branding = better awareness

Upon award England Golf will supply you with a marketing pack to support the use of the GolfMark brand;

  • A template news release to announce the attainment of the award
  • An email list of local press contacts
  • Assistance increasing your clubs social media presence using the support of England Golf's Twitter and Facebook audiences
  • A press release to local media
  • GolfMark beer mats highlighting features of GolfMark
  • A discount for adverts in the National Club Golfer magazine
  • Eligibility for the GolfMark Club of the Year Award

Professional support = continuous business improvement

Upon award England Golf can provide access to a number of business tools for GolfMark clubs including:

  • A new online system making it easier for clubs to complete each stage of the process
  • Receive a 50% discount on the Local Market Review reports. Understand the characteristics of your clubs membership and how this compares to the local catchment area. In addition, discover potential golfers within your community using the potential new member’s report, both available as part of the Local Market Review suite - available to clubs awarded from 1st August 2014.
  • 20% off England Golf publications purchased via the online shop at www.englandgolfshop.org

Access to funding = making your club better

GolfMark clubs will:

  • Receive advance notice for any funding/grants offered by England Golf.
  • Many funding bodies state that applicants must be Clubmark accredited before support is considered (GolfMark is Sport England’s equivalent award).  

Training opportunities: improving your staff and volunteers

Stronger clubs have motivated staff and volunteers and GolfMark awarded clubs will receive priority booking and/or discounts to provide appropriate England Golf training and educational resources including:

  • A free place to one member of the club on a Tri Golf Activators Course
  • A free place to one Professional at the golf club on a Golf Xtreme Activators Course
  • 50% discount on the Golf Foundation's Junior Golf Leaders workshop

GolfMark accreditation = More members

  • 39% of clubs have experienced an increase in membership since achieving GolfMark – compared to national average of 25% (2012 GC Questionnaire) with a membership value of over £20,000 pa
  • 77% of clubs also found the GolfMark process beneficial.  The process of attaining GolfMark can fuel real thought about how clubs cater for all members, from junior to senior. It promotes a culture that boosts the morale of players, gives members an extra something to be proud of at their club and ensures that volunteers are recognized for their contributions. All contributing to greater retention prospects.