GolfMark has been recently updated and enhanced to better meet golf club requirements in today’s challenging commercial landscape, with an increased focus on improving business practices and development while also supporting the delivery of the club priorities within the forthcoming England Golf Strategic Plan 2014-2017.
GolfMark is a national accreditation that has been designed to support all golf clubs, however big or small to achieve distinct operating standards in four areas of a club’s business activity;
Recruitment & Retention– supporting your club to attract new members and increase the participation of existing members
Management & Sustainability– helping to develop your club through practical business planning
Coaching & Competitions– enhancing coaching and playing opportunities at your club for all golfers
Safeguarding– ensuring your club has appropriate policies and procedures in place
Golf clubs are asked to meet a number of ‘essential requirements’ in the four areas which are a set of standards aligned to Sport England’s Clubmark criteria and will be maintained annually by golf clubs through an annual action plan. Golf clubs will also be able to work towards ‘High Performing areas’ which will help to support their future development. By implementing these areas and accessing the appropriate guidance and support, this will help to enable those clubs who wish to become truly high performing.
Highlighted below are just some of the ways GolfMark can help your club;
Support for your club to cater for all your members and prospective members more effectively by providing appropriate playing and membership offers in a welcoming environment.
Help to review coaching and playing opportunities at your club to ensure they provide an opportunity for all golfers to actively participate within the game.
Support to ensure that your club has appropriate policies and procedures in place, which will give the local community and parents increased confidence that you are a safe and well managed facility.
Help to improve your clubs network by establishing stronger links with key partners in the golfing environment, for example County Golf Partnerships & County Sports Partnerships.
Creating links within the community by identifying potential customers and engaging with them more effectively.
Support to raise your clubs profile by promoting GolfMark to local press in your area and by accessing England Golf's marketing support.
Ensures that coaches and volunteers have received appropriate training and have the right qualifications to ensure standards will be maintained and performance improved.
Opens potential opportunities to apply and access funding streams with many funding bodies actively looking for the accreditation or require clubs to be working towards it before they consider offering funding.
National recognition of GolfMark throughout England by England Golf and associated partners.
As well as these core benefits, there are also a number of tangible benefits provided to GolfMark clubs see 'The Benefits Package' page for further details.
To see some of the success stories and benefits GolfMark has brought to other Golf Clubs see the “Case Studies” page.