The Point at Polzeath win 2017 GolfMark Club of the Year
The Point at Polzeath in Cornwall has won a top national award for its success as a golf club and a leisure hub for the local community and holidaymakers. It was named as the GolfMark Club of the Year, sponsored by TaylorMade-adidas Golf, at the 2017 England Golf Awards at Lord’s Cricket Ground in March. The runner-up was Essendon Country Club, Hertfordshire.
The Awards shone the spotlight on great moments and achievement at all levels of English golf and The Point was honoured alongside Olympic champion Justin Rose, Masters champion Danny Willett and Solheim Cup player Charley Hull, as well as other players and heroes from the grass roots game.
“Winning this award means a huge amount to us and to the members,” said Jeremy Davies, who owns the club with his wife, Eva.
GolfMark is an England Golf initiative which supports clubs to achieve a distinct operating standard in four areas of their business activity. The Point at Polzeath was the first Cornish club to achieve GolfMark in its current form and it went on to become the county’s GolfMark Club of the Year for 2015, before capturing the national prize in 2017. The club’s owners have used GolfMark to create a thriving business which bucks industry trends and they hope to double it in size over the next three years.
Their success and the club’s appeal is highlighted in a specially filmed video by Senior Captain Rick Ferrant who says: “They have improved the club, the course and the facilities and at the same time they have cultivated a fantastic spirit among the members. I drive 160 miles to come and play golf at The Point and it’s honestly worth it.” Over five years the owners have developed the club and grown the membership from around 40 to over 300, while the greenstaff has expanded from one employee to a team of six. As well as golf, The Point offers a health club, restaurant, new bar and holiday accommodation.
It’s focussed on what the customer wants and offers a warm welcome for all, whether golfers or non-golfers. Flexible memberships suit both locals and holidaymakers, with families particularly welcome, and a range of coaching packages are designed for both new golfers and existing players. Involvement with the local community is key to the club’s success and not only do they run numerous Get into golf activities, which introduce about 100 people to golf each year, they also host the annual Polzeath Beer Festival.
“We are happy to be different and break with tradition,” said Jeremy Davies. “but at the same time we retain the true spirit of the game.”
Caption: Representatives of The Point at Polzeath receive their award from Mark Thistleton of TaylorMade-adidas golf. (Image © Leaderboard Photography).